Improve your eCom website’s usability and profitability in a proven way

Cross-check your website against over 300 eCommerce UX guidelines visualized on over 120 screens. Make thousands of hours of research and years of experience work for you. It’s free.

Designed using tons of data, research and years of experience

We have studied numerous researches, hundreds of blogs, worked with clients from 20+ countries. Spent thousands of hours designing the UX of many eCommerce websites. Also, meet our top inspiration sources.

Why was Helumium created?

Lost sales

Many eCommerce stores seem to be unaware of the importance of good UX or even ignorant. As a result, they lose a lot of sales.

Lost customers

First impression matters, a lot. Does it make sense to run a store and then just scare people away with a mediocre UX? No?!

Lost happiness

By helping eCommerce businesses to get their baseline a lot higher, we also want to make the lives of their shoppers happier.

Use Helumium’s tools and 
knowledge to grow to new heights 

Free Guidelines

Cross-check against 300+ free guidelines

Boost your eCommerce website's conversion rate and sales with more than 300 guidelines. Each and one of them are battle-tested and based on thousands of hours of research. Review your website and start improving it page-by-page or guideline-by-guideline.

"The guidelines helped us to design the new website and allowed us to validate our findings from the analytics.”

Free Screen & Blueprints

Cross-check against 120+ visual screens

We interpreted the guidelines and made them visual for you. You can see how the guidelines should be visualized - and you can compare how your site ranks. Page-by-page or guideline-by-guideline.

“We used Helumium to improve specific areas on our ecommerce website, especially the navigation and checkout” 

Free Marketing Automation Diagrams

Implement marketing automation diagrams

Grow your profits step-by-step way with a solid email marketing strategy. Email marketing will help you increase the lifetime value of your customers and generate more repeat purchases, by turning one-time buyers into multi-buyers.

“The marketing automation diagrams helped us to launch several successful email automations and increase sales”

How can eCommerce pros, 
designers, and agencies benefit?

Increase sales, usability, and profits all together

Tap into our knowledge pool and thousands of hours of research and practice. Unlock your growth.

Save tons of time and 
green on UX and UI designs

Why draw the UX from scratch, just use Helumium rich component system and sav€ thousand$ on to go.

Speed up your teamwork 
and boost productivity

Instead of spending all your time on blogs and podcasts. Use Helumium Kit and grow your business on autopilot.

Helumium is already being used by brands big and almost that big

Denim Dream is a leading fashion brand in the Baltics with a team of 400 fashionistas and 130 physical stores. Revenue exceeds 100 million euros. We use Helumium’s products and auditing services to fully redesign our eCom website and mobile app.

Mari-Liis, Head of Marketing Tallinn, Estonia

Prike is the leading sales and marketing company of premium beverages in the Baltics with 100+ million euros of annual revenue. They use Helumium Kit and auditing service to improve usability and conversion rates on key areas of their current website.

Kelly, Head of Ecommerce Tallinn, Estonia

We are one of the best cafes, coffee roasters, and chocolate shops in Germany and are one of the top 500 shopping recommendations in Germany. We use Helumium to cross-check our site and improve the usability and conversions.

Matthias, Co-Founder Berlin, Germany

Start pumping Helumium into your eCom store and reach new heights


An extensive conversion kit for small-medium sized hungry eCommerce businesses

300+ UX Guidelines

60+ Mobile Blueprints

60+ Desktop Blueprints

6 Marketing Automations

How-to Guide

Audit Workflow


A superior industry-specific conversion kit for medium-large sized hungry eCommerce businesses.

500+ UX Guidelines

120+ Mobile Blueprints

120+ Desktop Blueprints

20 Marketing Automations

How-to Guide

Audit Workflow

Platform-specific checkouts

Neatly nested design system


A cosmic conversion kit and design system for best in class design and conversion agencies.

700 Industry UX Guidelines

All 40 Automations

All 5 Design Systems

or get

The Design System

Sent from heaven to UX/UI designers, freelancers and agencies who want to cut time to half, and increase their profits. 120+ neatly organized wireframes. Nested styles, symbols, and components.

Try Helumium for free

Cross-check your store against 300+ eCommerce UX guidelines visualized on over 120 screens.

Increase sales

Upgrade usability

For free

No matter which platform you use 

Bring Helumium screens and guidelines to life, no matter which platform you are using. Helumium guidelines can be used on any eCommerce platform.