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Grow your eCom sales with 300 UX guidelines and 120 blueprints

Make thousands of hours of research and years of experience work for you. Improve your eCom website’s usability and profitability with Helumium Balloon Kit.

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“The guidelines helped us to design the new website and allowed us to validate our findings from the analytics.”


Increase Conversions

Tap into our knowledge pool and thousands of hours of research and practice. Proven and tested.


Save tons of time

Numerous researches, hundreds of blogs, thousands of hours. You get it with 2 clicks.

Upgrade Usability

Use battle-tested UX guidelines to upgrade the usability of your site and grow further.


Save tons of money

Taking a wrong turn can be costly. Know which way to go and what to do. 1..2..3 ... takeoff.

Increase Happiness

Make your customers happier and they will make you happier. It’s more than worth it.

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Do it yourself or not

The Balloon Conversion Kit enables you to work the magic yourself, step-by-step.


Why was Helumium created?

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Lost sales

Many eCommerce stores seem to be unaware of the importance of good UX or even ignorant. As a result, they lose a lot of sales.

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Lost customers

First impression matters, a lot. Does it make sense to run a store and then just scare people away with a mediocre UX? No?

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Lost happiness

By helping eCommerce businesses to get their baseline a lot higher, we also want to make the lives of their shoppers happier.

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Use Helumium’s tools and 
knowledge to grow to new heights 

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Free Guidelines

Cross-check against 300+ free guidelines

Boost your eCommerce website's conversion rate and sales with more than 300 guidelines. Each and one of them are battle-tested and based on thousands of hours of research. Review your website and start improving it page-by-page or guideline-by-guideline.


"The guidelines helped us to design the new website and allowed us to validate our findings from the analytics.”

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Free Screen & Blueprints

Cross-check against 120 visual screens

We interpreted the guidelines and made them visual for you. You can see how the guidelines should be visualized - and you can compare how your site ranks. Page-by-page or guideline-by-guideline.


“We used Helumium to improve specific areas on our ecommerce website, especially the navigation and checkout” 

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Free Marketing Automation Diagrams

Implement marketing automation diagrams

Grow your profits step-by-step with a solid email marketing strategy. Email marketing will help you increase the lifetime value of your customers and generate more repeat purchases, by turning one-time buyers into multi-buyers.


“The marketing automation diagrams helped us to launch several successful email automations and increase sales”

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Working with the kit is easy

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Just sign up and you will access all the guidelines and views instantly

Zoom in and check the how-to-guide and off you go. Sounds easy?

Start checking guidelines and blueprints, page by page

You can access the kit instantly after you sign up and check all the materials in Miro. Use it anytime, anywhere.

It can be overwhelming to get that much of value at once :) That’s why we made a short how-to-guide for you.

The best way is to go page by page and guideline by guideline. We strongly suggest learning your analytics too.


Audit your analytics to
understand what to prioritize

Check the free marketing automation diagrams and implement them 

Get the design system if you plan to work on UX/UI improvements

Learn how we usually audit the eCommerce websites and study the data. Follow our path or combine it with yours.

The best way to systematically grow your profits is to implement a solid email marketing strategy. Use them!

Working with designers? Save another heap of time and money by using Helumium’s Design System (HDS).

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Helumium is already being used by brands big and almost that big

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Denim Dream is a leading fashion brand in the Baltics with a team of 400 fashionistas and 130 physical stores. Revenue exceeds 100 million euros. We use Helumium’s products and auditing services to fully redesign our eCom website and mobile app.

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Mari-Liis, Head of Marketing Tallinn, Estonia

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Prike is the leading sales and marketing company of premium beverages in the Baltics with 100+ million euros of annual revenue. We use Helumium Kit and auditing service to improve the usability and conversion rates on key areas of our current website.

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Kelly, Head of Ecommerce Tallinn, Estonia

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We are one of the best cafes, coffee roasters, and chocolate shops in Germany and are one of the top 500 shopping recommendations in Germany. We use Helumium to cross-check our site and improve the usability and conversions.

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Matthias, Co-Founder Berlin, Germany

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Get Helumium Balloon Kit

What’s inside


300+ Free UX Guidelines


60+ Mobile Blueprints


60+ Desktop Blueprints


6 Marketing Automations


How to Guide


Audit Workflow

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No, not just that. It’s forever free.

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An extensive conversion kit for small-medium sized hungry eCommerce businesses.

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No matter which platform you use 

Bring Helumium screens and guidelines to life, no matter which platform you are using. Helumium guidelines can be used on any eCommerce platform.

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